Digipack research

I was unable to find digipacks from the hip hop genre so instead i analysed two albums of the genre so i could still get an idea of what should be included.

Digipack from meerah1

Costume

I wanted my artist to be relatable to the target audience. To do so i thought it was best that his costume was similar to that worn by those of the target audience. To do this i went and shopped in Topman and JD sports as these are some of the key shops also used by the target audience.

 

These are some of the classic items worn by the target audience. The trainers have just come back into fashion so i felt it was an important feature of the artists image as it shows the youth that he is part of them too and will draw in that age group as well.

Magazine advert analysis

To get an idea of what to include on the magazine ad for my artist, I researched 2 magazine advertisements and analysed the font, layout and purpose of the advert in terms of appealing to the customer. I also took note of  the common features within the advertisements in order to make sure i knew what to include on my own advert for the artist.

Research of article from meerah1

Risk Assessment

In order to be aware of the risks involved with shooting the music video, I conducted a risk assessment to pick out the dangers and so i could be able to do some forward planning into what i could do to prevent them from happening or deal with them if they occurred.

Film production risk assessment form from meerah1

Storyboard

Storyboard is done but needs to be filmed in order to make it into an animatic

Music Video Treatment

Treatment from meerah1

Equipment/Costume list

To make sure i was well prepared i made these lists to ensure everything would run as smoothly as possible

EQUIPMENT LIST:
- Tripod
- HD camera
- Mini travel Speakers (to play the song in the background so it is easier to lipsink when editing)
- script
- Spare memory card

COSTUME LIST:
- Blue Jeans
- White t-shirt
- White trainers
- Casual jacket/coat

Digipack planning

Digipak specifications:
Barcode, copyright notice, parental guidence notice, lyrics booklet , record label, poster images of the artist etc.
Colours- red, black, white, multi coloured
Track list
Image of artist
Artist's name

Finding the font for the Cover
I researched various fonts on mylivesignature.com and chose the one that stood out the most and fitted in well with its own name and the genre and also looked attractive on the cover.

These are the steps i took into choosing the font:
1)

2)

                                      

3)

 4)

 5)

                                          
 6)

Some Images from the photoshoot

Photoshoot schedual

12pm: meet artist at clapham common

12.10pm: Travel to Brick lane

12.50pm: Find location and set up camera and tripod

1.10pm: take practice shots of the location and with artist

1.30pm: begin actual shoot with artist in 1st location

2.45pm: change location

3.05pm: set up tripod and camera

3.10pm: take a few practice shots

3.15pm: start actual shoot

4.15pm: break

4.40pm: find new location

4.55pm: set up camera and tripod

5pm: take a few practice shots

5.05pm: start actual shoot

5.45pm: finish

I have captured various shots of the artist whilst directing him where to stand and how to pose, i personally took shots whilst standing on bricks and climbing up on walls and lying on the ground to get high and low angle shots. I tried too get a variation of shots and angles so i could be able to portray the male hip hop artists "male dominance" key feature in a variety of ways.

Digi pack plan

Before i created my digipack i wanted to plan out the general features of each panel so that i knew where to place them and also so i knew what i needed on it and how i wanted it to be layed out.

Digi pack and Advert Locations

I Wanted a location that wasn't featured in the music video because i wanted the photoshoot to have a different setting and be completely unrelated to the video. I wanted to use this location to the advantage of catching customers eyes so i knew it had to be bold but interesting and make the artist stand out and at the same time be the focal of the picture.

When you google the word "hiphop" lots of graffiti images is what comes up, but when you google r&b more urban images come up. After portraying the artist in the public eye as a hip hop artist with the twist of having him dress as more like a layed back r&b artist i decided i wanted too portray him in more of the hip-hop light but not too much as to turn off any perspective r&b customers. With this in mind i knew i wanted a graffiti type background.

I researched the places which had graffiti art on the walls in london......

......and this is what i came up with:
Stockwell park estate

Brick lane

Trellick Tower

 

After talking to alot of different people i knew that southbank also had alot of graffiti art and from personal knowledge i knew brick lane had a large variation of graffiti art aswel. i searched those locations individually and got this:
Brick lane

 




                     
                               Southbank

After going and looking at a few places i chose brick lane for the shoot as i felt that the locations i chose fit the profiles of what i was looking for.