Costume

I wanted my artist to be relatable to the target audience. To do so i thought it was best that his costume was similar to that worn by those of the target audience. To do this i went and shopped in Topman and JD sports as these are some of the key shops also used by the target audience.

 

These are some of the classic items worn by the target audience. The trainers have just come back into fashion so i felt it was an important feature of the artists image as it shows the youth that he is part of them too and will draw in that age group as well.